Strategic & Brand-Focused
Fanyi is a design and ecommerce strategy specialist who helps brands tell clear, compelling stories across the digital shelf. Informed by marketing research, shopper insights, and in-depth digital aisle walks, she works with brand teams to shape visual narratives that are consistent, scalable, and true to brand intent across retailers, devices, and channels. Her work bridges data, CPG industry trends, and creative direction to transform product detail pages into cohesive brand experiences that build trust, differentiation, and long-term brand equity.
The Projects
This portfolio highlights the work of an eCommerce Strategy & Design Specialist focused on product-driven storytelling. By identifying brand pain points across retailers and translating them into strategic content solutions, I help brands improve clarity, strengthen engagement, and drive higher conversion.
