Cetaphil Amazon A+ Premium Content

Challenge:
Cetaphil sought to improve the performance of its Amazon A+ Premium content by strengthening merchandising effectiveness, increasing cross-sell engagement, and reducing negative customer feedback.

Solution & Results:
By leveraging advanced A+ Premium features such as interactive modules and expanded layouts, I led a category-level competitive analysis and redesigned the content framework. The updated content clearly addressed top consumer questions, improved product understanding, and guided shoppers toward complementary products—resulting in stronger cross-selling pathways, reduced sources of negative feedback, and elevated premium brand perception on Amazon.